Prada 365 SS17 Willy Vanderperre
Prada 365 Photography Book Set
A reimagining of a fashion campaign, challenging convention and freed from creative boundaries, 365 envisages a new multi-faceted concept of fashion advertising, displaying manifold interpretations of the Prada collections
Instead of representing a singular idea through imagery for an entire season, there are multiple narratives of a shifting and equally multi-dimensional world. Not one story, but many
The Spring/Summer 2017 campaign showcases five separate visual identities, five Prada realities: Pathways, Frontiers, Stations, Exits and Terrains
Each represents different scenes from the same story, a sequence of imagery, but are dichotomous, entirely distinct
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